A research partner for your sales team

You've got good prospects,
but no real reason
to reach out.

Polarex researches the companies you want to sell to. We uncover relevant changes, explain why they may matter, and help you decide who to contact and why.

Apply to be a design partner

Founder-led research. Findings delivered weekly.

Our starting focus

Observability, APM & telemetry vendors Mid-market & enterprise accounts in North America

01 The prospecting gap

A company can fit.
The timing might not.

A target account list tells you who could buy. It rarely tells you what has changed enough to make a conversation relevant today.

New engineering priorities, a shift in infrastructure, a growing team. The clues are often public, but scattered. Finding them, and understanding what they mean, takes time your team could spend selling.

Polarex connects the change to a reason to reach out.

02 The research

Less searching.
More context.

A weekly brief on the accounts we agree to research, with findings your team can evaluate and use.

  1. Start with your market

    We agree on target accounts and the kinds of changes that could matter for your product.

  2. Follow the evidence

    We research public sources and explain what we found, why it matters, and where the evidence leads.

  3. Give your team a starting point

    Relevant people or roles to approach, a suggested conversation angle, and sources to check for yourself.

Researched by the founder. Shaped by your feedback.

POLAREXIllustrative report

Weekly account brief

Nexora Commerce

E-commerce · Example target account

What changed
Three engineering roles mention Kubernetes, OpenTelemetry, and distributed tracing.
Why it matters
The hiring requirements suggest the team may be expanding or upgrading its monitoring infrastructure.
Supporting evidence
Engineering job postings Company engineering blog In a live brief, sources link to the supporting evidence.
Who to approach
VP of Engineering or Director of Platform Engineering.

A possible opening

“Noticed you’re hiring for OpenTelemetry and distributed tracing experience. Is that part of a broader monitoring initiative?”
Evidence context conversation
Illustrative names and findings, adapted from our sample report.

03 The design partnership

Build the right thing.
With us.

We’re early. We’re looking for founders and sales leaders who want more useful account research, and a say in what we build next.

4weeks

An initial collaboration

Apply to be a design partner

What we bring

Research on agreed target accounts, relevant findings every week, and direct founder involvement.

What you bring

Feedback on the findings: what’s useful, what’s missing, and what would help your team act.

What you help shape

Early influence over product development, with access to 50% off pricing for the long term.

After the four weeks You become a discounted, full-time partner.

04 Let’s start with your team

Better conversations
start with context.

Apply to become a Polarex design partner. Tell us about your product, your customers, and how your team prospects today.

A good fit for

Founders, CROs, and sales leaders at observability, application performance monitoring, and telemetry vendors selling to mid-market and enterprise customers in North America.

We’ll review your application and reach out to discuss next steps.

Design partner application

Prefer a separate window? Open the application